Landing page improvement Landing Page redesign

When I joined, I noticed the original landing page has its CTA below the fold. Most of visitors were using 1366px by 768px monitor. Below is what they see at landing page. Viewers see a half display questionnaires and USPs. Since average viewers spend around 10 seconds on this landing page, many viewers just lost interests.

View old design in 1366 x 768

Based on our internal result, many of users did not even bother to scroll down the page to find the rest of page. Therefore, up to 50% of customers left the page.

From the results, I designed a new landing page with title, header image, USPs and questionnaire above the fold. Also, I added the iconographic to enhanced user’s trust.