Landing page improvementHear.com Landing Page redesign
When I joined Hear.com, I noticed the original landing page has its CTA below the fold. Most of visitors were using 1366px by 768px monitor. Below is what they see at landing page. Viewers see a half display questionnaires and USPs. Since average viewers spend around 10 seconds on this landing page, many viewers just lost interests.
Based on our internal Usertesting.com result, many of users did not even bother to scroll down the page to find the rest of page. Therefore, up to 50% of customers left the page.
From the results, I designed a new landing page with title, header image, USPs and questionnaire above the fold. Also, I added the iconographic to enhanced user’s trust.